Bike Falmouth's goal is to make biking a way of life for the people of Falmouth, Massachusetts, starting with the students at the East Falmouth School, Morse Pond, and the Lawrence School. That means we need to win over the hearts and minds of kids. We put a lot of effort into trying to make biking cool and developing incentive programs that connect with kids. Let's ride.
benefits of biking to school are well documented, but getting kids and adults
to bike on a regular basis continues to be a challenge. That is where an
inventive program like The Hub, which collects data and awards prizes for
changing habits, is so important.
past Fall, Corner Cycle and the Saris Cycling Group of Madison, Wisconsin
purchased The Hub for the East Falmouth Elementary School. We are
the first school in all of New England to use The Hub to collect data on active
commuting and to offer an incentive program for students and staff who walk or
bike to school.
Hub is a digital card reader that collects data on students and staff that walk
or bike to school. A small cohort of students and staff have been piloting the
program since October, and the plan is to get more of the EFES community
involved this Spring.
Hub is a hardware and software package that makes it simple, educational, and
effective to implement a walking and biking incentive program for schools and
businesses. Used as a system, these tools make it a piece of cake to administer
a custom incentive program and the friendly competition gives ample
encouragement for individuals to get out and ride.
how it works: RIDE. SCAN. EARN.
the rider arrives, they simply scan their "card" by the tracker to
have their trip recorded.
tracker transmits the data securely to a website that tabulates the rider’s
website shows commuting statistics for each person, sub-group (classroom or
department) and the group as a whole. Each group creates their own method of
rewards. The East Falmouth Elementary School has teamed up with Bike Falmouth,
Corner Cycle, the Falmouth Chamber of Commerce, and Cape Cod 5 Bank to offer
incentives such as t-shirts, bike lights, bells, helmets, and other bike
related prizes. Friendly competition is encouraged- nothing is better than
class or grade level rivalry to spark motivation.
would love to see other schools and organizations (WHOI, Falmouth Hospital,
etc.) purchase The Hub and start to encourage active commuting. Saris has a
commitment to cycling advocacy and has proven that they are willing to work
with the Falmouth Schools.
information on The Hub:
Video on The Hub:
Grade Teacher, East Falmouth Elementary School